How much it costs to put digital signage in your business in Colombia
7 min read
A digital signage budget has only two parts: the hardware, paid once, and the software, paid monthly. Here are the real ranges in Colombian pesos and when each plan makes sense.
What costs do I need to add up to install digital signage?
Two, and it's best not to mix them. The first is hardware: the screen and the device that controls it, paid once. The second is digital signage software, paid every month, which lets you create content, publish it and schedule it remotely.
The most common confusion when requesting quotes is getting a single lump sum from an integrator that bundles hardware, installation, design and license. Separating the two components lets you compare vendors and, above all, know which expense repeats every month and which one does not come back.
In a self-service model like Displei.co there is no mandatory installation cost or upfront quote: you buy the hardware wherever you want, and the software has a published price in pesos.
How much does the hardware cost (one-time payment)?
Between COP $0 and $600,000, depending on what you already have. If the store has a smart TV, the hardware cost is zero. If you have a regular TV, an Android box costs COP $140,000 to $400,000. For the counter, a tablet costs COP $320,000 to $600,000.
| Hardware option | Cost (one-time) | When it fits |
|---|---|---|
| Smart TV you already own | COP $0 | Locations with a TV connected to the internet |
| TV + Android box | COP $140,000 – $400,000 | Regular TV or large storefront screen |
| Counter tablet | COP $320,000 – $600,000 | Small spaces, checkout or reception |
None of the three options requires special wiring or a professional player. It is a one-time expense that pays for itself as long as the screen keeps working.
How much does digital signage software cost per month?
The Esencial plan costs COP $129,000 per month plus 19% VAT and includes up to 3 screens. The Pro plan costs COP $397,000 per month plus 19% VAT, includes up to 10 screens, AI-generated images and video. Both are self-service, with no quote and no long-term contract.
| Plan | Monthly price | Screens included |
|---|---|---|
| Esencial | COP $129,000 + 19% VAT | Up to 3 |
| Pro | COP $397,000 + 19% VAT | Up to 10 |
Adding both components, a business that already has a smart TV starts at COP $129,000 per month plus VAT with no hardware investment. A business that needs an Android box starts with a one-time payment from COP $140,000 plus the same monthly fee.
How long does it take for the investment to pay off?
It depends on the labor savings and the sales impact at each location. The logic behind the site's calculator compares what you spend today designing and printing signs against the plan's monthly cost. In the pilot, businesses reported 3 hours saved per month per location. It is a reference estimate.
Example using the same figures as the site: a location that saves 3 hours a month on design and printing, and stops printing weekly signs, frees up the owner's time and removes a recurring printing expense. On the revenue side, Panadería La Esquina in Bogotá reported a 23% increase in morning combo sales after promoting it on screen instead of a printed sheet.
Reference estimate: these figures come from the pilot in Colombia and results vary by location, screen placement and promotion type.
There is also the cost of not changing anything: a screen that is off or shows an outdated menu does not sell. In the pilot, 98% of publishes happened without technical help, which avoids depending on an outside vendor every time a price changes.
When does Esencial make sense, and when does Pro?
Esencial fits with one to three screens and mostly image-based content: menus, prices and promotions. Pro fits from four screens onward, when you need video, more AI-generated images per month, or need to manage several locations with different campaigns at the same time.
- One location, one or two screens, weekly promotions: Esencial (COP $129,000 + VAT).
- Several locations or a storefront with video and seasonal campaigns: Pro (COP $397,000 + VAT, up to 10 screens).
- More than ten screens or several locations with central operations: Enterprise plan, quoted by screens and locations.
If your case is a store or storefront, check the details for digital signage for retail. And if you're still deciding whether the category is right for you, start with what digital signage is and how it works.
Frequently asked questions
- Does the plan price include VAT?
- No. Plans are published without VAT: Esencial COP $129,000 per month and Pro COP $397,000 per month, both plus 19% VAT.
- Do I have to buy the screen from Displei.co?
- No. You buy the hardware wherever you prefer. A smart TV you already own works, as does a TV with an Android box (COP $140,000 to $400,000) or a tablet (COP $320,000 to $600,000).
- Is there an installation or initial design cost?
- There is no mandatory installation or design fee: the AI generates the pieces as part of the plan and the business publishes on its own from a phone or computer.
- Can I start with one screen and grow later?
- Yes. You can start with one screen on the Esencial plan and move to Pro when you need more screens, video, or more AI images per month.
Run the numbers with prices in pesos
Compare the Esencial and Pro plans with the screen simulator and book a demo to see how your screen would look with your colors and your prices.
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